Bell phone company, which operates the nation’s largest cellular network, has had to change its name to Bell BellSouth, after a public outcry.
In 2016, the company’s chairman, John Flannery, told The New York Times that the company needed to change the name “to be more in line with the brand.”
But now BellSouth has become BellSouth and BellSouth will continue to be called BellSouth as part of the transition, the New York Post reports.
The company has long been known for its quality and reliability.
In 2014, the Wall Street Journal reported that its customer base had grown by 25 percent.
The New York Public Library, which has had its library card number for years, said it was notified of the change on Monday.
It is now “BellSouth” and has posted a statement on its website saying it is “deeply disappointed” in the move.
BellSouth said it will continue working to improve its customer service, but said it would not be commenting further.